If you own your own business, you know you should invest some time in doing PR work – after all it’s an essential tool in raising the profile of your business, and getting your customers to know more about you.
Many people don’t know how to get started with PR, but it is a simple process that just takes planning and work.
PR is a form of marketing – not necessarily to increase sales as such, but to enhance your profile, position yourself as an expert in your field which may then have a knock-on effect on your sales and product awareness.
PR is not just about writing a press release. It’s more than that. You need someone who has the time and the contacts in the media. Building up a PR campaign is just as much about creating a relationship with the media and the journalists, as well as your customers.
GetInThePress.com specialises in PR for the parenting and women’s consumer market. Over time, they have built up a strong relationship with the editorial teams across national newspapers, parenting magazines, women’s magazines and reputable parenting websites. They know the deadlines, how the journalists like to be approached, what features they may be working on and how to get products featured.
They’ve drawn up five tips to help kick start your PR campaign:
- Get to know your market. What media do your customers read?
- Get to know a magazine/newspaper – read it with your PR hat on. Look at stories, surveys, quotes from people and start to think how your business could be there next time.
- Invest in a media database. You can do this yourself my researching on the internet, leafing through a directory or phoning up the magazine itself. There will be all sorts of journalists, from the health editor, parenting editor, book editor so it’s important to get the right person. And don’t forget all the freelance staff. GetInThePress.com has a parenting media database via their website – take a look.
- Use a spidergram to get some PR angles flowing. Doodle some ideas of topics related to your business – these could then be used as PR angles. If you make beauty products, can you draw up some angles with newsworthy content adding some statistics to give weight to your claim?
- Consider competitions as a great PR angle – providing your products as competition prizes gives an alternative way of gaining a bit of media space, but be wary of the minimum prize values that magazines require – some are pretty hefty.
If you would like more PR advice for your business, speak to Julie from Get In The Press.