Women would rather look like Marilyn Monroe than Kate Moss, according to a survey by Kellogg’s Special K. Sixty per cent of the survey said they are fruit shaped apples and pears, but more than two thirds of them would love to have a Monroe-like hourglass figure, rather than the skinny Moss look.
Regardless of whether they were 25 or 55 the hourglass figure personified by the shapely Nigella Lawson resolutely remains the body shape the majority of women aspire to. In fact, just 7% yearned for the boyish and shapeless body made famous by the likes of Twiggy in the sixties and Kate Moss in the nineties and the noughties.
With over 35% of the nation’s women confessing they are apple-shaped – a shape characterized by an undefined waist – and just 13% possessing an enviable hourglass figure – it seems shape not size is what matters most to women these days.
The research by Special K revealed women are taking their inspiration from curvy celebrities in the media too. While the sensuous hourglass curves of Nigella topped the list, Dame Helen Mirren was voted the second biggest ‘body booster’ – becoming an inspiration to millions after being photographed in her bikini last year, and Dame Judi Dench came in third.
Key body shape boosters include seeing shapely women on TV rather than size zero models, curvy celebrities with hunky boyfriends (such as Charlotte Church and Gavin Henson), and older actresses such as Helen Mirren ‘baring all’ for nude scenes.
Laura Bryant from Special K said: “The report shows that women’s attitudes to slimming over the past 50 years have changed along with their figures. It seems British women have lost their waists but now they are demanding them back. They are more concerned about getting a curvy hourglass shape like their grandmothers instead of being the perfect size 10.”