If you can’t beat them, train them, say parents

In the run up to Christmas, record numbers of Wii Fit have been sold to parents; particularly mums hoping to influence their child to exercise, according to sale and research stats by an entertainment retail site.

After seeing a record rise in Wii Fit sales and searches, and parallel to reports suggesting that consumers are buying for Christmas much earlier this year, Swoopo decided to research the reason Wii Fit was outselling all of their other products in the early run-up to the festive season by nearly two to one.

Research of 1,253 people has found that nearly two thirds of British parents (61%) are worried about their children’s weight and fitness, and 34% said they ‘actively try to encourage’ their child to exercise for health and fitness reasons.

When asked, “Do you think video games encouraging your children to exercise are beneficial?” 86% responded positively.

Mums were more worried about their children’s health than dads (67% against 55%), which correlates with the sales stats that show females are buying more Wii Fit copies than males.

Nigel Whiteoak, Country Manager of Swoopo.co.uk, had the following to say, “With Christmas looming and obesity so prevalent in society, it makes perfect sense for parents to be influencing their children to exercise in as fun and involving way as possible.

“The popularity of Wii Fit and the Wii console in general never ceases to amaze us, but sales have increased much more noticeably in the past month and our research sheds light on the potential reason behind it. Kids across the UK look set to be gaming their way to fitness this Christmas thanks to their mums!”

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