Family is the most important thing to kids

More than a quarter of all kids (28%) and half of all parents (55%) want to spend more time with family relatives and more than half (52%) of all parents admit that they don’t spend enough quality time together. The poll of more than 3000 parents and children has revealed that whilst family may be the most important thing in our lives – most children spend less than 45 minutes a day doing things as a family (62%) – that is less than five hours a week including weekends!

To help families get together, the UK’s largest coalition on family issues, National Family Week, has teamed up with to celebrate ‘Family Reunion Day’ on Sunday 31 May, the final day of National Family Week. Going live today a brand new web-tool has been launched at The tool has been designed to help families get back in touch, organise a reunion and track down lost relatives. Families can even put their reunion on the map and see how many other families are getting involved.

National Family Week co-founder Kevin Steele commented, “We love our families and yet they are drifting apart – we just don’t seem to spend enough time together. Making time for each other is what National Family Week is all about. This research has inspired us to take action so we approached to build a tool to make it easy for extended families to plan a reunion and track down lost family members. It’s easy to use, it’s fun and the kids will love the special occasion!”

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