Big boobs are out, say women

Big boob jobs are on the way out, according to a survey by cosmetic surgery company The Harley Medical Group – although demand for boob jobs is still on the way up.

Nurse counsellors across the Harley Medical Group’s 23 UK clinics questioned women who’d recently undergone breast surgery during, page three model, Nicola McClean’s tenure on celebrity reality TV show I’m a Celebrity, Get Me Out of Here. Women were asked what they think of Ms. McClean’s self proclaimed “lovely jugs” with the majority of those questioned giving the glamour model’s chest a firm thumbs down.

Of 121 women questioned, 99 (81%) said that they though her breasts were just too overblown and artificial looking. Instead, the women said they would opt for a more natural look, reflecting the ‘less is more’ attitude now taken by other celebrities including Jordan and Ulrika Jonsson.

This attitude is backed up by figures from The Harley Medical Group, which show 75% of women who have had a breast enlargement in the last six months opted to go up just one or two cup sizes. The figures from the Harley Medical Group also reveal that boob jobs remain the most popular of all cosmetic surgery procedures, making up 30% of all procedures across its 23 clinics.

Director of the Harley Medical Group, Liz Dale said, “Breast enlargement has always been top of the ops we perform. It’s a very personal choice and if a ballooning bust is what Nicola wants then good luck to her. However, over the last five years we’ve really noticed that huge breasts are out and instead women come to us looking for a natural result, not a ‘look at me’ statement neckline, which can sometimes cause too much attention.

“In fact, the most popular cup size requested is a C cup and 80% of our patients opt for just a one or two cup size increase. Contrary to popular belief, most cosmetic surgery patients want to fit in – not stand out.”

The new breed of breast enlargement patients, keen to keep things in proportion, are plumping for the “lower profile implant” in preference to two other available breast implant shapes – the “round high profile”, which produces a more rounded appearance to the upper breast and the “contoured” breast implants, which are designed to reflect the slope of the breast.

Sarah McLaughlin, a Harley Medical Group patient from Leeds, had a breast augmentation, increasing her bust size from 32A to a 32C. She said, “I couldn’t stand my flat chest and I’d planned to get a boob job for a while but I was wary of it looking too obvious – particularly as there are lots of men in my line of work. A C cup is perfect for me, giving me a sexy but subtle shape. Now I can dress my boobs up or down, depending on the occasion.”

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