Ankle Biter babygrow

Snugg – the nightwear company

Ankle Biter babygrowSnugg, launched on the 18th February 2010, is an online shopping boutique offering a wide and varied collection of children’s and baby’s nightwear, gifts and toys. Sonia Flanagan, a mum, business woman, and founder and owner, started Snugg because she wasn’t happy with the range of nightwear available to her in any one store when shopping for her daughter Poppy’s nightwear. No matter where she shopped there were only ever a few items to choose from. After speaking with many parents and grandparents she decided that there was a considerable gap in the market for a website that offered a much bigger and better collection. And so the idea for Snugg was born.

Sonia has spent a great deal of time at trade shows and researching the market to find the perfect collection of products to launch her site. Focusing her attention on designers such as Little Darlings, Sebra, Funky Feet, Cloud Cuckoo, Darcy Brown, Powell Craft, Claesens and many more, the collection is definitely fulfilling her goal of creating an online shop full of variety and great quality.

Customer experience is high on Snugg’s agenda and the website has been developed to enhance shopper’s online experience. Add to that competitive pricing for postage and packaging, and shoppers will find that Snugg provide that little something extra special.

Snugg’s promise
Children need to be nurtured and cared for. As parents all we want is the best for our children. Even the simple things we give them are truly important – like a great night’s sleep. We believe in the importance of creating a comfortable and secure environment for children to sleep in. And we are dedicated to finding the finest range of children’s nightwear for you to choose from. We have taken care of the selection process for you and can guarantee that all our products are high quality, natural and comfortable – and we’ve brought them to you in one convenient location.

Shopping experience
We are always looking to ensure your online shopping experience is at the highest standards. That’s why at Snugg we would like to hear about the things you think make it great. But everyone appreciates different things from their experience, so we also want to hear your suggestions and feedback so that we can constantly make improvements to the way we work.

If you want to share your thoughts and feedback with Snugg, you can contact

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